Braxton Brewing Co. Website
This project was a six-month effort during the height of 2020’s pandemic. Braxton Brewing Company outlined a widening gap in their market, as the majority of their regular consumers were no longer going to-location in order to purchase Braxton products.
Braxton Brewing Company’s website redesign strategy was devised between Braxton Brewing’s staff and the small development consultancy, Known Decimal. There were three main targets regarding the redesign: quick sharing of up-to-date information about Braxton, a streamlined ecommerce experience, and a maintainable/updatable framework that could be modified and maintained by Braxton’s employees without an in-house development team.
This was a solo-designer-and-developer project with additional development being also undertaken by the UX designer. Research numbers and architectural direction were provided by Braxton Brewing’s marketing team.
Shopify
All components for Braxton Brewing Company’s website were custom front-end development. Each component was designed with flexibility in mind, namely to give a wide range of style options and content that could be accommodated in the future once the project was out of development.
